Simplifying Strategy: Lessons in Execution

Understanding Strategy Through the Lens of Choice

When we think about executing a strategy, the essence boils down to choices. It's like standing at a crossroads with multiple paths to choose from—each path represents an opportunity, a set of customers, or a location for our business. Often, the toughest part isn't the journey but deciding which road to take.

Why Making Tough Choices Matters

Imagine you're the captain of a ship. You have a destination (your strategic goal), but the sea is vast, and there are countless directions you could steer. If you try to sail in multiple directions at once, you'll find yourself going in circles. This is what happens when a business lacks focus—efforts become scattered, resources are stretched thin, and the entire crew (employees) gets mixed signals on where to row.

How to increase app store ranking?

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How to research your app keywords?

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How do you optimize the App Store & Google Play Store listings for ASO?

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